Name: Reuben Perdue
Job Title: The News Director for West Virginia Radio Clarksburg – Reuben writes, researches, prepares, and records all the news casts covering their four station cluster and hosts the Morning Edition from Monday thru Friday on WAJR FM.
Hobbies: When he has time, he enjoys watching sports (especially soccer), watching movies, playing video games and anything like that to help him relax.
Years in broadcasting: 19 years
Where are you from and how did you get here? Originally from Ohio but chose this position, over other offers in different states, because he knew it would fit his desires the most. He especially liked the opportunity to host the Morning Edition.
What are your plans when you retire? Reuben has no plans to retire. He loves his job so it’s never occurred to him that there would be a life without it.
What qualities of your father influenced you the most? His father instilled in him a strong sense of right and wrong plus the candor to speak his opinion.
What is the most difficult part of being a radio talk show host? The most difficult part is keeping the show fresh and new while still being educational and entertaining.
What is the best piece of advice you ever got? While not directly given to him, Reuben draws inspiration from a quote by George Bernard Shaw, “The secret to success is to offend the greatest number of people.” In this business, saying what you believe is not going to make everyone happy, but it does make for compelling radio. He will not compromise his beliefs to appease people that disagree with him.
What is the most unique interview you have ever done? Interviewing WV native David Mills, the author of Atheist Universe. Reuben interviewed Mr. Mills two years ago and still gets comments. In fact, he got an email the day before this interview regarding it.
What is the worst thing that has ever happened to you during a live radio show? He got a nose bleed while on air and it continued for the entire live show. Fortunately, just he and his guest knew, were able to remain calm, and finish the interview.
What is the biggest change in radio that you have seen? Automated technology has replaced many of the responsibilities that were formerly done by disc jockeys. There is not the same personal touch that relates as closely with the audience. It has been a hard shift for Reuben because that was originally one of the appealing factors that drew him to radio.
What advice would you give our readers? Do not take any one person’s word on issues. Research everything yourself because everyone has an angle and/or agenda.